This breakfast event, aimed primarily at business professionals in marketing, innovation or brand related roles, will show the necessity of Customer Closeness to businesses and customers. You will find out why it is more significant than ever for businesses to connect more closely to the all-important customer and how that can be achieved.
There will be a focus on how listening intently to customers can increase the future and fortune of businesses and brands and what that really entails.
Businesses will learn about how and why it is important to understand the difference between information and insight. It will be brought to light how the most powerful insight, derived from customer engagement and experience, together with‘behind the scenes’ analytics, will allow businesses to move forward with product innovation and positively impact on business strategy.
Brand Ignite is also home to Ignition Rooms – their on-site research viewing facility in the heart of Leicester City Centre. The audience will encounter a unique experience whereby they can tour the research facility. You will be shown a live demo of their cutting-edge Eye Tracking technology and you can also experience how it feels to be a respondent or a client by trialling the two-way mirrored viewing facility. The open plan space in the building, that will be used as the venue for the event will also present a great networking opportunity before and after the ‘talk & tour’.
Programme
- Refreshments (Pastries, fruits and beverages) and networking
- Customer Closeness - Speaker Paul Arscott Managing Director- Brand Ignite
- Ignition rooms Facility Tour
- Networking
Ignition Rooms is a research facility that allows face to face research with customers. :http://ignitionrooms.co.uk