Learn the latest in the world of Google Analytics and Metrics. Hear about the new tools and reports available in Google Analytics, Google Attribution, Data Studio and Google Optimize. Attending this seminar will provide you with an understanding of new features and tools within the Google Analytics suite of products, in order to gain more insight into the effectiveness of their marketing and website.
Key topics covered:
• Google Attribution – a new, free tool from Google designed to help marketers to measure the impact of their marketing across devices and channels
• GDPR and analytics – with much stricter laws about using personally identifiable data (including cookies), you need to be clear about your responsibilities and the options you must give your visitors
• New metrics in analytics – understand what newer metrics and reports such as Audiences and Conversion Probability are telling you
• Data Studio – a powerful tool for presenting reports but also for pulling information together from multiple sources, see how Data Studio can take your reporting to the next level
• Split testing with Optimize – Google continues to add new features to its split testing tool Optimize. See how you could use this tool to improve your website’s conversion rate
This seminar is being brought to you by the Digital Growth Programme and is open to SMEs located in the Leicester and Leicestershire area.
The Digital Growth Programme is a project part-funded by the European Regional Development Fund (ERDF) to provide dedicated support to enterprises located in Leicester and Leicestershire. Its aim is to support growing businesses to explore and introduce new and emerging ICT products and services into their business to improve competitiveness and productivity.
Booking information:
In order to attend this fully-funded event your organisation must also register with the Digital Growth Programme and have been verified as eligible to receive free support through the programme. To find out if you are eligble to attend and for more information please visit www.leics-digital.co.uk or contact KatiePeggs, Email: [email protected] or Tel: 07387 141590 for further information.
If you are eligible you can register with the programme - To register Click Here
By registering on the LBF2018 site you are registering an interest to attend the event, we will send your details to the event organiser who will contact you with regard to the registration process.