Planning a winning advertising campaign is all very well, but without the necessary knowledge of how to make people more aware of your brand online - your efforts could all go to waste. That’s why our expert consultants will help to unravel the complexities of the ever-changing world of paid search and display advertising. They will give you the tools you need to make informed choices over which techniques and platforms to use to successfully advertise your business online.
Key topics covered:
• Understanding the growth of paid social advertising and how to integrate this into your digital marketing strategy
• Planning your campaign objectives and understanding the different payment methods (CPC, CPM, CPA etc.)
• Identifying the different social media advertising options across Facebook, Twitter and LinkedIn
• Get an insight on how to set up social media advertising campaigns
• Become familiar with audience targeting options across each platform
• Learning how to measure and monitor the effectiveness of your campaigns against your original objectives
This workshop is being brought to you by the Digital Growth Programme and is open to SMEs located in the Leicester and Leicestershire area.
The Digital Growth Programme is a project part-funded by the European Regional Development Fund (ERDF) to provide dedicated support to enterprises located in Leicester and Leicestershire. Its aim is to support growing businesses to explore and introduce new and emerging ICT products and services into their business to improve competitiveness and productivity.
Booking information:
In order to attend this fully-funded event your organisation must also register with the Digital Growth Programme and have been verified as eligible to receive free support through the programme. To find out if you are eligble to attend and for more information please visit www.leics-digital.co.uk or contact Kam Atker, Email: [email protected] or Tel: 07971403786 for further information.
If you are eligible you can register with the programme - To register Click Here
By registering on the LBF2018 site you are registering an interest to attend the event, we will send your details to the event organiser who will contact you with regard to the registration process.