Branding is so much more than just your logo. It’s how you look, sound and act. This workshop, aimed at marketing managers, marketing directors, sales managers, sales directors, MD's, directors and owners will help show how looking the part by creating a set of visual brand guidelines and sticking to them religiously; developing an appropriate tone of voice and considering the language you use; and create – and live by – a set of values and behaviours that define your business, will help you to stand out from your competitors by....
Taking a step back and refreshing your perspective
Understanding how a happier and more valued workforce will strengthen your brand
Creating brand goals and objectives
Becoming more focused and targeted
Generating new and exciting ideas
Segmenting your customers, clients, service users etc.
Laying foundations for your digital journey, campaigns and content.
Workshop overview
How to create a brand strategy that is more focused and true to brand values
Understand how having a set of brand values can directly impact the fabric of the business.
Understand what type of customer you wish to sell to
How to redefine your customer base into clear categories and profile data
How to implement and develop an ongoing action plan within your business