Come and spend a few hours focussing on your business and learn some different ways to raise your business profile or grow your customer base. This event will expand your marketing and communications knowledge and provide business growth insights so you leave with some new ideas and strategies.You can choose the sessions you attend, whether you want to be inspired around marketing, communications or business support.
Key Note Speakers
Ian Mattioli MBE, co-founder and chief executive officer of Mattioli Woods plc, talks us through the journey of building a multi – million pound business from its humble beginnings in a converted garage in Leicester.
Ian will share his extensive experience on some of the tough decisions he has faced, and outline his company’s current and long-term growth plans.
Ann Stanley, Director at Anicca Digital, provides a fascinating insight about her business journey from start up to scale up. Describing some of the high and lows of building a business over the last 20 years, Ann will share her extensive experience on some of the tough decisions she made, the help she got along the way and how making good marketing decisions helps to build a strong customer base.
Mark Woolaston from ITV business will talk about the power of TV advertising and how it is now possible for smaller businesses to buy TV time and produce TV ads for a few hundred pounds and target their audiences using the power of View On Demand advertising.
Workshops
The changing face of brand in the modern day, strategic planning and digital creation
Presented by Jenny Cross, Director at Cross Productions, Pete Frost Director at Unity, Mark Robinson Director at Creative 62
Communications and content creation
Presented by: Alex Stone, Strategy & Client Service Director at Mocha Marketing and the Creative Team from ITV Hub
Business Support: Upskilling senior management and funding for growth
Louise Donaghy, Head of Business Development and Executive Education Leicester Castle Business School and Helen Miller, Growth Hub Manager at LLEP Business Gateway
Recruiting and retaining talent to grow your business in a skills shortage
Eileen Richards, Director at ER Recruitment and Toni Robinson, Director at Nucleus HR
Progamme
9.00am Arrival and registration – tea/coffee and networking
9.30am Welcome from sector lead – Jenny Cross
9.35am Keynote speakers
· 9.35am - Ian Mattioli MBE, co-founder and chief executive officer of Mattioli Woods plc
· 10.00am - Ann Stanley, Director at Anicca Digital
· 10.25am - Mark Woolaston, Sales Manager at ITV Business
10.50am Tea and Coffee and networking
11.10am Break out groups – 1 hour mini workshops – delegates to choose one from the four available. Please select by choosing your ticket type. Each ticket type is titled with the Workshop title described above to assist your selection.
12.15pm Close
Ticket entitles you entrance to the whole event and your chosen workshop