If you are already using social media for your business, you will be aware that social media marketing can be cost effective, highly targeted and adaptable to any business objective. Social media advertising (or paid social) provides organisations the chance to reach, engage and convert new customers that would not normally see their organic posts. It is often used to support businesses’ organic activity, or to help drive fan acquisition or engagement. However, it can also be used to drive lead conversion and sales from new audiences
Why not join this full-day workshop to gain a better understanding and learn how to select the right social advertising platform to get your advertising messages across to the target audience, ensuring you meet your campaign and marketing objectives.
Key topics covered:
• Understanding the growth of paid social advertising and how to integrate this into your digital marketing strategy
• Planning your campaign objectives and understanding the different payment methods (CPC, CPM, CPA etc.)
• Identifying the different social media advertising options across Facebook, Twitter and LinkedIn
• Get an insight on how to set up social media advertising campaigns
• Become familiar with audience targeting options across each platform
• Learning how to measure and monitor the effectiveness of your campaigns against your original objectives
This workshop is being brought to you by the Digital Growth Programme and is open to SMEs located in the Leicester and Leicestershire area. T
The Digital Growth Programme is a project part-funded by the European Regional Development Fund (ERDF) to provide dedicated support to enterprises located in Leicester and Leicestershire. Its aim is to support growing businesses to explore and introduce new and emerging ICT products and services into their business to improve competitiveness and productivity.
Booking information:
In order to attend this fully-funded event your organisation must also register with the Digital Growth Programme and have been verified as eligible to receive free support through the programme. To find out if you are eligble to attend and for more information please visit www.leics-digital.co.uk or contact Katie Peggs, Email: [email protected] or Tel: 07387 141590 for further information.
If you are eligible you can register at To register visit Click Here
By registering on the LBF2018 site you are registering an interest to attend the event, we will send your details to the event organiser who will contact you with regard to the registration process.
Please note this free 2 Day workshop will require you to attend Day 1 on 31 October and Day 2 on 7 November 2018. By booking onto Day 1 you will be automatically booked onto to Day 2.